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Marketing Executive

London

  • Competitive
  • Mayfair, London
  • Full Time

Role Purpose

The Marketing Executive will be responsible for developing and
executing comprehensive marketing campaigns that effectively reach our target
audience and drive business growth. The ideal candidate will have a strong
background in content creation, particularly in the areas of graphics, images, and
videos, as well as a solid understanding of technical digital marketing principles.

Key Responsibilities:

  • Content Creation: Develop high-quality graphics, images, and videos that
    align with our brand identity and messaging.
  • Create engaging social media content that resonates with our target
    audience.
  • Produce informative and persuasive marketing materials, such as brochures,
    presentations, and whitepapers.
  • Marketing Campaigns: Plan and execute integrated marketing campaigns
    across various channels, including digital, social media, email, and print.
  • Track and measure campaign performance to optimize results using analytics tools.
  • Technical Digital Marketing: Implement SEO strategies to improve website
    visibility and organic search rankings.
  • Manage paid search advertising campaigns (e.g., Google Ads, Bing Ads) to drive targeted traffic.
  • Utilize social media advertising platforms to reach specific demographics and
    interests.
  • Optimize website performance for mobile devices and ensure a positive user experience.
  • Conduct A/B testing to identify and implement website improvements.
  • Brand Management: Ensure consistency in our brand messaging and visual identity across all marketing materials.
  • Monitor industry trends and competitor activities to identify opportunities for improvement.
  • Collaboration: Work closely with sales, customer service, and other departments to ensure alignment and support marketing initiatives.
  • Collaborate with external agencies and vendors as needed.

Qualifications:

  • Bachelor’s / Master’s degree in Marketing or a related field.
  • Proven experience in content creation, particularly in graphics, images, and videos.
  • Strong understanding of digital marketing principles and best practices, including technical aspects.
  • Experience with SEO, SEM, social media advertising, and website
    optimisation.
  • Proficiency in analytics tools (e.g., Google Analytics, Google Tag Manager).
  • Excellent communication and interpersonal skills.
  • Ability to work independently and as part of a team.
  • Proficiency in design software (e.g., Adobe Photoshop, Illustrator, Premiere Pro).
  • Experience in the financial services industry is a plus.

Benefits:

  • Competitive salary
  • Private medical insurance from Vitality
  • UK pension scheme
  • 33 days holiday inc. bank holidays

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